Manufy and MENDED unite to help fashion brands extend the life of their products

Amsterdam, February 3rd, 2025 – Manufy is pleased to welcome repair service provider MENDED to its platform, creating profitable opportunities for Manufy users to extend the longevity of their products and meet their circularity goals.

Manufy is thrilled to offer brands on its platform access to MENDED’s full-service repair solution. By collaborating with local clothing repair and tailoring experts, MENDED empowers fashion brands’ customers to keep their garments in circulation, with multiple benefits for both the environment and business.

Extending the life of clothing with repair or alterations by just nine months can reduce the environmental footprint of cotton, water, and waste by up to 30% (EMF, 2018). However, research from MENDED shows that 72% of users have never visited a clothing repair shop, underscoring the need for change.

Repairs as a standard

MENDED has developed user-friendly systems that allow brands to offer their customers seamless repair and alteration services. Customers can easily book repairs, send in their garments, and receive them back, fully restored, within ten days. This process is designed to be simple and even enjoyable, while addressing a growing need for a circular economy.

The global clothing and footwear repair market is projected to grow at an annual rate of 5% until 2030. MENDED is at the forefront of this shift, offering modern, data-driven, online repair solutions tailored to today’s consumer needs.

Data-driven circularity solution

Both Manufy and MENDED adopt a data-driven approach to circularity, enabling effective strategies that go beyond “doing good” to deliver tangible business value.

Nout Knabben, CEO at Manufy, said: "Welcoming MENDED to the Manufy platform reflects one of our core circularity beliefs: that repairing and thereby extending the lifecycle of clothing is not just a meaningful way to make a positive impact but also a strategic move for fashion brands."

Agnes Weber, founder of MENDED, added: "Repair isn't just about fixing clothes. It's about serving customers, that see repair as a hassle. By exceeding their expectations, brands can turn this pain point into a key touchpoint, driving loyalty and sales.”

Prioritizing repair systems unlocks new opportunities for customer loyalty, revenue growth, and valuable data insights. By offering repairs, brands can reconnect with their customers, fostering deeper engagement and trust. MENDED found that using their service led to a 2.3x higher Customer Lifetime Value for brands, proving that circular solutions drive long-term success.

Beyond customer retention, integrating repair services into business models directly boosts revenue per sale while reducing returns through alterations. Additionally, participating in the circular economy provides brands with critical insights into customer behaviour beyond the point of sale, helping them make more informed decisions.

About MENDED

Founded in 2022 by Agnes Weber and Daan Maasson, MENDED has quickly gained traction with clients championing circularity, such as Kuyichi and MUD Jeans. In 2024, MENDED expanded into Germany through a partnership with sustainable fashion brand ARMEDANGELS, announcing its European presence. That same year, MENDED was elected "Newcomer of the Year 2024-2025" for its innovative approach to clothing repair.

For more information and inquiries:

Contact Nout Knabben at nout@manufy.com

www.manufy.com