Book a free online introduction with our circularity & sustainability experts!
Book a meeting Here

Organize photoshoot

If you are a clothing brand, then you know that organizing a photoshoot is essential to your success. However, it can be challenging to know where to start. In this blog post, we will walk you through the process of planning and organizing a photo shoot for your clothing brand. We’ll provide tips, from finding a photographer to choosing the correct models!

With these steps in mind, you’ll be well on your way to organizing a fashion photoshoot that will showcase your clothing brand in the best light possible! But, of course, to make your fashion pieces look their best, you must do a high-quality photoshoot to show them off well. But how do you organize a fashion photoshoot? So read on and learn how to create fantastic fashion photos that will help promote your clothing line!

Types of photoshoots for fashion brands

There are many types of photoshoots for fashion brands, each with a different purpose. Some common reasons for professional product photography include the following:

Introducing a new fashion brand to the market
Advising existing clients on a new apparel/shoe/accessories collection
Participating in a social initiative, event, or fashion show
Informing readers of an informative article with original photography Communicating with your audience on social media & strengthening brand awareness

Before planning a clothing brand photoshoot, it’s essential to know where the resulting images will be used. This will help determine which shoot is best suited for your needs. For example, if you want to tell a story about your new fashion brand, you’ll need a different type of photoshoot than if you’re advising existing clients about a new collection. If you want to keep learning more about the fashion business; you can check this article.

How to plan a successful fashion photoshoot?

Planning a successful fashion photoshoot isn’t easy. There are many factors to consider, from the conceptualization of the shoot to finding the right talent and location. But if you’re up for the challenge and want to get started in the glamorous world of fashion photography, here are ten essential steps to help you out.

If you’re new to planning fashion photoshoots, it can seem daunting. But with some planning and preparation, you can ensure your photoshoot goes off without a hitch! By following these tips, you’ll be well on your way to planning a fashion photoshoot that will impress you.

Have a clear vision for the shoot

Before planning anything, you must have a clear vision for the shoot. What are you trying to achieve? What look and feel do you want to create? What message are you trying to communicate? Once you have a good understanding of your overall concept, you can start putting together the pieces of the puzzle.

Do your research

It’s essential to do your research before any shoot. This means looking for inspiration, a theme and creating a briefing for the photographer, hair/make-up artist and models. In addition, if you have colleagues with experience in similar shoots, ask them for advice. You can also do online fashion research to understand what the client is looking for. By doing your research, you’ll be able to put your best foot forward and create photos that exceed the client’s expectations.

Create a shot list

Creating a shot list is an essential part of the filmmaking process. This document will help you plan your shots, figure out how many outfits are needed, what props you might need, and more. Creating a shot list ensures that every detail is accounted for before your shoot begins. Your shot list should include everything from facial expressions to lighting angles – it’s a complete guide to your shoot.

Creating a shot list ensures that everyone on your team is on the same page and helps avoid any last-minute surprises. It’s also a great way to budget for your shoot, as you’ll have a clear idea of what you need. So take the time to sit down and create a shot list before your next shoot – it’ll make your life much easier!

What are the images going to be used for?

The images you create will be used for various marketing purposes, such as catalogs, websites, and social media posts.

By understanding your company’s needs and what you expect others to deliver, you and the company can better understand what to expect from the project. So be sure to discuss the number of images needed, the budget, and what the photos will be used for. This way, everyone is on the same page, and there are no surprises.

Call sheets

Call sheets are an essential document in any film or video shoot. They help to keep everyone organized and on schedule. A call sheet template can be found online, and it is essential to provide as much information as possible for everyone involved in the shoot to be prepared.

The call sheet should include shoot times, arrival times, parking information, a facilities list, and a day’s schedule. It should also detail the outfits each model will wear and assign models for each scene.

If anything changes, it is essential to update the call sheet and notify everyone involved half an hour before they are needed. This will help to avoid any delays. Also, confirm that each party has received and understood the call sheet before the shoot begins.

Location costs

Another factor that can affect the cost of starting a clothing line is the location of your business. If you plan on selling your clothing online, you won’t need to worry about the cost of rent or a physical storefront. However, if you plan on selling your clothing in brick-and-mortar stores, you’ll need to factor in the cost of rent and other location-related expenses.

Human resources costs

When hiring employees, you’ll need to think of factors in salaries, benefits, and training costs. You’ll also need to consider the cost of hiring a contractor or virtual assistant to help with some of the tasks involved in running a clothing line. There are several ways to hire help for your business, one of which is through freelancing sites. These sites allow you to post your project and receive bids from freelancers interested in working on your project.

Another way to reduce human resources costs is to use an online platform such as Shopify to create and manage your clothing line. This can be a great option if you don’t have the time or resources to hire someone to help you with the day-to-day tasks involved in running a business.

Make a list of products to be shot

Prepare a list of all items for the photo shoot in advance. This will save time on the day of the shoot and ensure that every product is captured. The list should contain the following info:

Do preparation/Wrinkles need to be ironed

This list will also come in handy to estimate the price for the works and shop around when looking for a photographer. If possible, provide product images or sketches to the photographer, so they know what they will be shooting. This will help them plan for the shoot and ensure they capture all the right angles and details.

Create a mood board

A mood board is a great way to gather all of your ideas for a fashion shoot in one place. In addition, it can help you communicate your vision to other creatives and ensure everyone is on the same page. There are a few different ways to create a mood board. You can do it online or go old school and use paper and scissors. Regardless of your chosen method, include images and ideas for every element of your shoot—lighting, styling, hair and makeup, location, models, and poses. Your mood board should be visually cohesive so that anyone looking at it will understand what you’re going for. When putting it together, keep in mind the equipment you have access to and focus on achievable images with your team and skill level.

Select a photographer

When selecting a fashion photographer, finding someone who is a good fit for your aesthetic and willing to listen to your ideas is essential. Look for photographers whose portfolio resonates with your vision and who are ready to work within your budget. Ask questions about post-production costs and the number of images you can expect to receive at the end of the shoot. By taking the time to find the right photographer, you’ll be setting yourself up for a successful fashion shoot. It is essential to find the right photographer for your needs. Before making an appointment, research their portfolio and interview subjects who have worked with them!

Find your models

Looking for models can be tricky, but it can be much easier with the right resources. Here are a few tips to get you started:

First, ensure you have some great photos of people on your profile. This will show potential models you’re serious about your work and worth working with.

There are a lot of online spaces out there for models and photographers to connect, such as local Facebook Groups or model agencies. This is a great way to find local models interested in working with you.

If you’re starting, consider hiring a model for your shoot. This may initially cost you, but it can be well worth it. You’ll be guaranteed a professional model who knows how to pose and work with your camera. Plus, your new amazing photos will be a great way to attract more potential models in the future.

Build your team

Your team is one of your most valuable assets when creating a successful photoshoot. Make sure to select models and crew skilled and compatible with your vision. Discuss your concept with them and be prepared to make adjustments based on their feedback. Each team member’s experience and expertise will be invaluable in creating the best final product. Once you have your team in place, it’s time to plan the logistics of the shoot. Make sure to have a clear idea of what you want to achieve before you start so everyone is on the same page. You can create a fantastic photoshoot that meets all your expectations with careful planning.


Location is an essential factor when taking clothing and accessories photos. If you want your outfit to look lively, choose a city or street setting, but if you’re aiming for a more casual look, consider using a natural location such as a cafe, beach, or park. By being mindful of your surroundings, you can better control the story told through your pictures.

When choosing a location for your fashion photography, it’s essential to consider the advantages of each type of setting. For example, outdoor photography can use natural light supplemented with artificial light, while studio photography offers complete control over the lighting.

Another consideration is practicality – is there a place for the model to change clothes, and can you achieve all of your layouts in one location? You’ll also need to factor in potential permits or releases required to shoot in specific areas. Considering all of these, you’ll be well on planning a successful photo shoot!

Design your set

Designing your set is an essential part of any fashion photo shoot. Whether you’re shooting outdoors or indoors, you’ll need to incorporate several elements into your decor. Here are some things to consider:

Props: When you picture a clothing brand, it’s not the clothes that need to look good. You also have to think about what else is in each photo – like an umbrella or water bottle!
Backgrounds: The right location can make all the difference in getting your message across, so it’s editorial to test out different ones.
Models: Choose models that fit the clothing style you’re selling. For example, consider using real people instead of professional models if you’re selling casual wear.
Lighting: This is one of the most important aspects of any photo shoot. Make sure to experiment with different lighting setups until you find one that works well with your set and clothing.

With these elements in mind, you’ll be well on your way to designing a fashion-forward set that’s perfect for your photoshoot! By taking the time to design your set, you’ll create an aesthetically pleasing and functional space for your photo shoot. So get creative and have fun!

Photoshoot schedule

Planning a photoshoot requires careful planning, and consideration of everyone is vital to set up an appointment schedule. Hence, there are no delays or problems with getting ready in advance, especially since the photographer may arrive first at their location. Models need to come early too, so they have more time to prepare. This will give them more opportunities when they arrive on-site.

You should also take into account what order you will be shooting in. For example, if you are shooting indoors and outdoors, it makes sense to plan according to the light and temperature. This information can help you determine whether it would be better to shoot outside first or inside first.

Once everything is planned out, you should send a list of arrival times and details, including contact information and the location’s address, to everyone involved in the photoshoot. Make sure to keep a copy for yourself as well.

Preparation & action

To have a successful photo shoot, you need to be prepared. This means finding a good location and thinking of ideas for poses and lighting. Also, make sure you have all of your equipment ready to go, charged, and in good condition before you start.
The day before the shoot, be sure to confirm everything with your team. Before your next photoshoot, be sure to:

share contact information with everyone involved
establish a precise location and time
have a backup plan in case of bad weather

By following these steps, you can ensure that your shoot will go smoothly.

Costs of a fashion photoshoot

A professional fashion photoshoot can cost a lot of money, especially when you factor in the professionals you hire to do the job. Here are some things to keep in mind when budgeting for your shoot:

Models: If you’re using professional models, the amount you’ll pay them will depend on how experienced they are and how much demand there is for their services. Be sure to get quotes from a few different models before deciding.
Photographers: Like models, photographer rates will vary depending on experience and demand. Once again, be sure to get quotes from a few different photographers before making your decision.
Wardrobe: If you’re shooting with a stylist, they may already have the clothing you can use for the shoot. If not, you’ll need to budget for the cost of renting or purchasing extra clothing.
Hair and makeup: A hair and makeup artist’s price will depend on how much experience they have and how popular they are. It is a good idea to get quotes from more than one artist before you decide which one to use.
Location: The cost of renting a site will depend on the size and amenities of the space. Be sure to get quotes from a few places before deciding.

By keeping these costs in mind, you’ll be able to budget appropriately for your fashion photoshoot.

How to plan a fashion photoshoot on a budget?

Here are some tips to get better at photography and do a shoot without spending too much money. These will help you get good photos without spending too much money.

1. Do everything yourself.

This is the best way to keep costs down. If you don’t have a DSLR camera, buy one and ask your kids, friends, or family to help you take pictures. You can also do the post-production work yourself.

2. Outsource if you have to.

There are a lot of talented amateurs out there who will do an excellent job for less money. If you decide to outsource some of the necessary jobs, work with them closely to ensure you’re getting what you want.

3. Pick shooting locations that are free and easy to access.

This can help you rest down and make things easier for you in terms of logistics.


Consider all these elements when planning a fashion photoshoot for your clothing brand. The type of photo shoot, the location, the team, and the budget are all critical factors that will contribute to the shoot’s success. With careful planning and attention to detail, you can create stunning photos that accurately reflect your brand identity and help boost sales. What tips do you have for planning a successful fashion photoshoot?

Book a free online introduction with a fashion circularity and sustainability expert

Learn more about circular fashion production!

Explore solutions for creating sustainable fashion collections.