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Packaging is a necessary component for fashion brands, covering everything from product packaging to shipping materials like boxes and envelopes. Unfortunately, traditional packaging often consists of non-recyclable synthetic materials that can end up as waste or microplastics, contributing to environmental pollution. The fashion industry generates an estimated 92 million tons of textile waste annually, with packaging accounting for a significant portion of this waste. Legislation is increasingly pushing for better practices.
Adopting eco-friendly packaging is crucial for improving environmental footprints and ensuring compliance with legislation, such as the EU's Circular Economy Package. European apparel manufacturers are increasingly adopting innovative, eco-friendly packaging solutions to meet consumer demands and comply with stringent EU regulations, such as the Extended Producer Responsibility (EPR) and the Packaging and Packaging Waste Regulation (PPWR).
Using eco-friendly packaging not only meets regulatory requirements but also presents clear financial incentives. 74% of consumers are willing to pay more for sustainable packaging, demonstrating a lucrative market for eco-friendly options. Beyond financial gain, eco-friendly packaging enhances your brand’s reputation by showcasing a commitment to sustainability—a value increasingly valued by both consumers and retailers.
Recycled Plastics: Reduce demand for new resources and minimize waste.
Biodegradable or Compostable Materials: Use materials such as mailers that break down naturally (in appropriate conditions) and reduce environmental impact.
Minimized Packaging Size and Weight: Decrease resource use and reduce transportation emissions.
Design for Recyclability: Employ materials like cardboard boxes that are easier to recycle.
Reusable Packaging Initiatives: Encourage customers to return and reuse packaging, enhancing overall sustainability.
We ask all brands on Manufy to consider better alternatives available through trusted partners on the platform.
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