Nov 15, 2023
Anna Roos van Wijngaarden
The promise of digital wardrobes: lessons from a digital stylist
Have you heard of the 'digirobe' yet? Digital wardrobe apps are like virtual closets. You upload your real clothes, organize them, and plan outfits digitally. Some even let you try on outfits virtually. From a fashion brand angle, it's not just about seeing consumers happy; it's a data goldmine. We asked 'digital stylist' Anna Ruiz, a frequent user of digital apps, to tell us how she feels about them.